Why do we Need a Responsive Mobile Website?

Introduction

There are very many mobile devices in the world nowadays. In fact, the number of such devices surpasses the total world population! A substantial number of these devices have the capability to access the internet, leading to an increase in the use of the internet. Mobile devices are becoming even more important as time goes by, and so is responsive web design.

So what is a responsive mobile web design and why is it important? Read on to get answers to this question and much more.

What do we Mean by a Responsive Website Design?

Responsive design is a way to allow a website, to scale its contents to match the size of the screen on which it is viewed. It saves visitors the time and trouble of unnecessary zooming, scrolling, or panning in order to read the content. Some images or elements may be removed to improve the experience on smaller screens. A responsive mobile web design is therefore one that focuses more on improving the experience of those trying to access a website from their mobile devices.

A responsive web design is said to be efficient if it can automatically wrap its content up and display it properly on the user’s screen. This process is also meant to improve the level of communication and interaction with users. The appearance of the same website on a laptop or desktop screen will therefore be different from that of a smartphone.

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What is the Importance of Designing a Responsive Mobile Website?

Many benefits come with the adoption of responsive mobile website designing. The benefits include; increasing the search engine rankings, improving user experience, cutting down on operational costs, and making website management easier.  More details are provided below.

1. Improves SEO rankings

According to Google, responsive websites do better in search rankings than non-responsive ones. This is due to their mobile-friendly nature, providing a better user experience. Furthermore, responsive websites use single URLs, thereby attracting more traffic. So, if you want more traffic on your site, ensure it is responsive. The use of a single URL and similar content for your website also helps in keeping it consistent. This is very important for a business.

2. Improves User Experience

Responsive mobile websites can work efficiently on different screen sizes. By scaling the content to fit on your screen, responsive websites will save you the trouble you would have otherwise faced on mobile-unfriendly sites. Users will also need only one URL for your site, making their work easier. This optimizes the user experience. Better user experience translates into improved brand perception.

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3. Cost Effective

Non-responsive websites may require different URLs for their desktop and mobile versions. This might in turn attract more hosting charges for the different sites. Responsive mobile websites, on the other hand, only require one URL thereby saving you the cost of obtaining an additional site. Furthermore, you won’t require a different skill set to manage your site, thereby minimizing developer costs.

4. Easier to Manage

As mentioned above, non-responsive websites may require multiple sites. Each of the multiple sites will require that you create different layouts to fit on different screen sizes and update content differently, for the desktop and mobile versions, for example. This can be too much work. Responsive websites, on the other hand, will fit on any different screen size, making them easier to manage. Furthermore, non-responsive websites may require multiple URLs for the different screen sizes. Managing such multiple sites is not as easy as managing a single site.

Final Thoughts

Responsive mobile website designing is thus necessary for businesses these days. The benefits it comes with have a very big impact on the performance of a business