Availing Website Uptime Services – Focus on Reputation Not Guarantee

In today’s world of online shopping and online businesses such as affiliate marketing, blogging, etc, the uptime of a website greatly matters when it comes to attracting traffic and potential long-term customers for one’s e-commerce business.

There is a high level of competition among businesses to stay the same for long, and low downtime means stiffer competition amongst each other. Since the main aim is to attract potential long-term customers to one’s business, it becomes essential to have as maximum uptime as possible for greater profit and growth.

What is the website Uptime or Downtime?

The time during which a website is properly functional and accessible/viewable to the consumer is called the uptime of a website. Whereas the exact opposite i.e., whenever visitors are not able to view or use the website it is called a website downtime. A good uptime average for a website is around 99%. For every minute, the website is down, which means lesser visitors which in turn means more potential visitors turned buyers lost for the business. This would mean the possible loss of these customers to other competitive businesses. If rival businesses do gain such visitors as permanent customers, it would point to a loss for your business in the long run. This makes it very important for e-commerce websites to maintain their Uptime/Downtime ratio.

Availing Uptime Services from A Webhost Provider – Focus on Reputation Not Guarantee

Nowadays, the money-back guarantee schemes run by a web hosting providers in a bid to outdo one another in attracting companies can majorly damage the company rather than help in building its customer base. The money-back offered by these providers in return for lost uptime exceeding the guaranteed limit may cover up for a small amount of downtime monetary damage, but it can never recover the potential visitor to buyer losses incurred. Hence, companies must always look out for web hosting providers that offer quality rather than watered-down services at discounted prices. Providers that are famous for their stability and maximum uptime consistency are valuable assets in the long term irrespective of the cost.

Companies must also watch out for providers that claim to provide 100% uptime services as no such thing is achievable in the real world. Additionally, along with providing 99% uptime, companies must consider if the providers are reputable for the promptness and efficiency of their customer representative service. This service is responsible for maintaining the website and any potential glitches, security threats, or downtime it may face. So, it’s highly recommended by experts to go for hosting providers with a good reputation among their existing clients. Good customer service staff ensure that the systems are running smoothly and any issues that arise are analyzed, understood, and quick action is taken to resolve the same. The highly competitive business environment today demands that visitor access to websites is available 24×7 to attract maximum traffic and in turn potential customers. Hence, we need reliable and reputable web hosting providers that ensure the websites have the highest uptime to downtime ratios.

Also Read: How to Resolve Issues With Web Host Before Making A Permanent Shift?